Techical SEO - optimization of the website


Technical SEO (Search Engine Optimization) of the website is one part of the SEO activities, while the other part, SEO of website content, is done through keyword and competition analysis.

Technical SEO is usually done in the first month, when the site is refined in technical and content manner for Google crawlers and is the basis of SEM (Search Engine Management) activities. SEO jobs vary depending on whether a website already exists or is yet to be created.

SEO Optimizacija sajta


Technical SEO


Represents optimization according to Google Search Engine policy. Within the technical SEO - the URLs of the pages, meta tags, title tags and titles of the pages are set, as well as alt tags of the photos posted on the site.

Compressing the code of the pages and the accompanying css or java script files, as well as compressing the photos, are important jobs in terms of page load speed. Page load speed is especially important today given that most internet users and site visitors come from mobile devices.

Some jobs are done manually, while where it makes sense, scripts that automate certain actions are set up. For sites with a large number of products or pages (such as online stores), it is necessary to code and set up automated processes so that every activity of the site admin is accompanied from the point of view of SEO - site optimization.

Content SEO


Represents the optimization of texts and photos on the website. Texts must be copyrighted, optimized for targeted keywords, and long enough to be properly interpreted by Google crawlers. As in addition to classic web search on the keywords, in many cases Internet users use Google image search. The photos that accompany the text, in addition to quality names, should also contain the accompanying alt tags necessary for optimization.

Most jobs can be presented in just a few pages. Accordingly, there is a trend of "one page" design when the whole website is actually one page. However, optimizing a website from a textual content point of view, in addition to tidying up the existing content, also involves introducing dynamism. Website dynamism is achieved by constantly writing new content or by introducing a section, so-called - blog, which depending on the business activity may be called differently. The more up-to-date the content on a website is, the more compelling it is to Google (and better listed). Therefore it is necessary to update this section on a regular basis in order to achieve the best results.



Responsive web design


Visual appearance is what at first glance instills confidence in the internet users. Quite simply, when you like something at first glance, you’re willing to go further, otherwise the percentage of users giving up increases. In the technical world of digital marketing, these low-quality visits are represented by the term "bounce rate", which is desirable to be as low as possible in order to get the best results with regard to the technical SEO.

Web graphic design or visual identity of web pages must be appropriate for the business activity, demographics of the target market, but it must also follow the internet trends. Trends are changing, especially as technology changes. Accordingly, it is essential that the design is first and foremost functional.

Today we have a situation where in some business fields, mobile visits account for over 80% of total site visits. In this regard, mobile site design takes priority over desktop display, which design certainly needs to follow.

UIX (User Interaction and Experience)


Website design can be unique and special, the text of the site pages can be by all the rules of SEO, but everything must be adapted to the habits of Internet users. You probably noticed that the logo on most websites is on the left or in the middle; with online shops carts always standing right and so on. Quite simply, some of the rules and trends of the internet have to be obeyed; even big brands that can impose new trends adhere to this. Otherwise, the risk of Internet users quitting the online purchase increases due to the website complexity, which is certainly not the goal.

Visitors movement and essential content highlighting is of great importance for retaining, raising interest and conversion of the visitors into clients - buyers or users of the services being offered. Through internet searches, users do not necessarily arrive at the home page of the site, but often at another page within the site, depending on the key phrases of the search itself and the content optimization. For this reason, the entire site must be conceptually optimized from the point of visitors movement throughout the website.